Just Eat vs Uber Eats: Who wins on Affordability?

Hi, it's Wassim from Burger Index,

On this week’s BI Insights, we looked at affordability across food and grocery on Uber Eats and Just Eat.

Product price is just the start.

The final basket is shaped by delivery fees, service fees, and how promotions and discounts are applied.

To isolate this, we ran identical baskets across Uber Eats and Just Eat in London using the same repeat user, location and items.

• Restaurant order from Popeye’s

• Grocery order from Waitrose

Restaurant basket: Store level promotions win

The platform with higher base prices can still win the basket.

At Popeye’s, Uber Eats starts with higher product prices and higher fees, but applies deeper item level promotions and delivery discounts, resulting in a lower final basket total than Just Eat.

Grocery basket: Product level promotions win

Basket outcomes are driven by how promotions are applied, not fees.

At Waitrose, UberEats wins on total basket price through broader item level discounting, despite having higher delivery and service fees.
Small differences in base prices are secondary to how many products are discounted and by how much.

What this means

Basket competitiveness is determined at checkout, not at list price.

Tracking product prices alone misses where the gap is created.

To understand affordability performance, teams need to track the customer journey:

• Product pricing

• Delivery and service fees

• Promotions

• Final basket totals

Burger Index tracks all four across every platform, thousands of locations, across food and non-food, refreshed up to 3x times per day.

You can run this analysis for any market, any category and any platform.

👉 Book a demo at www.burgerindex.com

The Burger Index Team