Who’s Overcharging New Yorkers?

Hi, it’s Wassim Berro from Burger Index

This month we explored a key driver of customer churn in New York’s food and grocery delivery space: affordability gaps between aggregators.

💸 Q: Are customers paying different prices for the same products across apps?

Yes, but the differences are very minor. For the same 10 pc Wing Combo order from Wingstop:

• Uber Eats: $26.98

• DoorDash: $26.87

• Grubhub: $27.10

That’s less than a 1% difference across platforms indicating a tightly competitive landscape.

🛒 Q: How do grocery baskets compare?

We tracked a 12-item grocery basket: bananas, milk, eggs, yogurt, chicken, etc. across platforms for regular and subscription users:

For regular users: 

• DoorDash: $68.29

• Instacart: $75.17

For subscription users:

• DoorDash: $60.5

• Instacart: $64.87

DoorDash was consistently cheaper, with a $6.88 lower cost for regular users and $4.37 for subscribers. That said, delivery fees, service charges, and times vary sharply and delivery times reach up to 120 minutes.

📉 Q: Why does this matter for aggregators?

Because price and delivery time drives switching behaviour.

Burger Index helps aggregators to:

• Identify product-level  price markups across stores

• Extract service and delivery fees

• Flag boroughs or verticals where you're at risk of losing on affordability

🔍 Want to compare your affordability position in Manhattan, Brooklyn, or Queens?

Book a demo here to get instant visibility into how your prices stack up.