Carrefour’s Assortment Gap vs Lulu, Panda, Noon & More

Hi, it’s Wassim Berro from Burger Index

Ramadan Kareem everyone.

On this week’s BI Insights, we’re tackling one of the most requested queries from q-commerce category teams: Product Assortment Gap.

If you are Carrefour Scheduled in KSA, how complete is your assortment versus Lulu Quick, Ninja, HungerStation Market, Jahez Market, Keemart, Panda and Noon Minutes?

Using data extracted on Feb 13th we ran a full cross-platform assortment gap analysis covering category-level and brand-level white space.

We’ve condensed the findings for your inbox. Reply “Carrefour” to receive the full SKU-level export.

🧩 Step 1: Extracting Total Product Assortments

Carrefour is competing online with ~18K SKUs vs 36K on Ninja, effectively operating with half the digital shelf visibility in KSA q-commerce.. But total unique SKUs alone don’t answer the real question: Where exactly are my gaps?

🗂 Step 2: Taxonomy Standardisation

Every platform names and structures categories differently, so we normalised all SKUs into a universal taxonomy to enable apples-to-apples comparison.

Example: In Personal Care, Carrefour is missing 1,100+ SKUs vs Ninja.

Without taxonomy standardisation, this gap is impossible to quantify accurately.

🔍 Step 3: Subcategory Visualisation – Deodorant

This is where gap analysis becomes actionable. In Deodorants, Carrefour lists 204 SKUs vs 280 on Ninja, a 27% gap in a high-rotation subcategory.

At this layer, teams can identify:

• Missing SKUs & brands

• Pack-size gaps

• Gender splits

• Private label exposure

🏷 Step 4: Brand-Level Gap Analysis

We mapped every SKU to its parent brand to analyse distribution gaps, not just category gaps.

Category view = structural white space.
Brand view = commercial white space.

Almarai: Carrefour lists 198 SKUs vs 287 on HungerStation (–31%).

Americana: Carrefour is the leader with 141 SKUs vs 120 on Hungerstation (+18%).

Goody: Carrefour lists 92 SKUs vs 134 on Ninja (–31%).

🧠 What This Means for Category Teams

If you are Carrefour, you move faster, by spending less time fixing data and more time making decisions.

Want to go deeper?

If you want the full SKU-level export, reply “Carrefour”.

You can run this analysis for any platform, any market, in any language. Just reply to this email or book a demo at burgerindex.com.

Next week: Keeta’s live inventory rollout across UAE, KSA, Kuwait, Qatar & Bahrain. 

The Burger Index Team